Whether your business is a Main Street flower shop, a start-up website, or a factoring firm, having a polished, professional Facebook business page is an essential part of modern companies’ comprehensive marketing plans. Once simply a place for college students to interact with friends, Facebook has gone well beyond the dorm, changing the way businesses communicate with clients and attract new customers. It has made social media a key component in modern marketing and, what’s more, it has made effective marketing affordable in a time when financing for small businesses is extremely tight.
For many small businesses, financing an effective marketing campaign has become cost-prohibitive. Done correctly, however, a Facebook marketing campaign can be extremely effective on the tightest of budgets. For example, a small start-up company without much of a marketing budget can simply create a free Facebook business page with little more than a logo and some text about goods, services, and locations: the simple “who,” “what,” and “where,” so to speak. The small business owner can then “share” the page with his or her friends, whose activity on the business page will be shared exponentially as it appears to all of their contacts in their “news feeds.” As more and more people see that their contacts are “fans” of a business, they too will visit the page. This form of social media word-of-mouth allows for a personal connection: potential customers see people they know patronizing a business via Facebook, and this endorsement influences buying decisions.
Other companies choose to take the Facebook business page further, utilizing Facebook’s proprietary FBML coding to create a page, such as the Welcome tab on Fast A/R Funding’s Facebook page at http://www.facebook.com/fastARfunding, which allows for HTML-style aesthetics on Facebook. This extra step enables companies to maximize brand recognition by allowing their Facebook pages to mimic the look and feel of their other marketing materials and/or website(s). While there are development costs involved in this type of page, but still, for small businesses, financing a Facebook page is much more cost-effective than a traditional print or radio advertisement because this one page is now globally accessible for an infinite time period, personally endorsed by potential customers’ social contacts, and not reliant on a targeted demographic audience listening or reading and paying attention at just the right moment when an advertisement airs.
Come visit and “like” the Fast A/R Funding Facebook page today at http://www.facebook.com/fastARfunding! Post to our Wall, and let us know how you use Facebook to grow your business, maximize the capital you access through a factoring facility with Fast A/R Funding, or let us know what topics you’d like to see on the Fast A/R Funding blog.
